Squiz Media

https://www.thesquiz.com.au

The outlet's biggest product is Squiz Today, a weekday newsletter and podcast: the newsletter has won Mumbrella's newsletter of the year several times, and the podcast is one of Australia's top commercial news shows. Other innovative projects include Squiz Kids, its weekday podcast for children aged 7-12, and the Newshounds media literacy course.

Source: DPA

Last updated date: March 2026

Location:
Australia
Year the organization started publishing:
2017
Languages:
English
Type of coverage:
International
Countries of coverage:
Australia
New Zealand

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Interviews and reporting
Narrative journalism
Journalism coverage types and techniques:
Explanatory journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
Facebook
Instagram

Audience and reach

Social media audience

Facebook number of followers:
15,000
Instagram number of followers:
158,000
YouTube number of followers:
424

Management and team

Founders

Female:
1
Male:
0
Founders:
Claire Kimball
Directors:
Kate Watson, Andrew Williams, Larissa Moore, Bryce Corbett

Team

Full-time employees:
14
Part-time employees:
3
Freelancers or consultants:
3
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Content services for others
Grants from Google
Affiliate advertising
National advertising sold by own team
Advertising sold by an external agency
Content development for other media
Content development for other non-journalistic companies
Newsletter advertising or sponsorship
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Grants

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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