Stuff is the go-to website for news and information on tech, as well as reviews and buying decisions on consumer technology. Our original slogan was “everything you want to know about everything you want” and we believe our readers will trust us to review all products, not just tech-related – from coffee machines and household appliances, to exercise gear, kitchen gadgets, and DIY equipment. Welcome to Stuff Everything – the review-everything website where we will test everything from games, movies, hammers to circular saws, paint brushes to pool cleaning gears, braais to other braais, and all manner of handyman gear. At the same time, the next evolution is to expand Stuff into South Africa’s first isiZulu-language technology and small business news platform. Established in 2007, Stuff runs a busy digital operation that publishes news, reviews, how‑tos, and long‑term tests of phones, laptops, audio gear, smart‑home devices and gaming hardware. Its editorial team – led by publisher and editor‑in‑chief Toby Shapshak and editor Brett Venter – blends hands‑on testing with an accessible voice so readers can make confident purchasing decisions. It also still produces a print magazine which is distributed nationwide. With a distinctly South African perspective – pricing, availability and network realities included – Stuff serves early adopters, enthusiasts and mainstream consumers who want clear guidance on the technology that shapes their lives. Regular features include comparative shootouts, buyer’s guides pegged to South African pricing and step‑by‑step how‑tos. The newsroom covers telecoms, fintech, mobility, AI and electric vehicles alongside gadget reporting.

Source: Code for Africa

Last updated date: July 2026

Location:
Johannesburg, South Africa
Year the organization started publishing:
2007
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Technology
Entrepreneurship
Journalism genres:
Reviews
Chronicles and non-fiction
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Solutions or constructive journalism
Explanatory journalism
Tech platforms and other mediums used:
Social media platforms
Podcast
YouTube
Twitter
Facebook
Instagram
Tiktok
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
20,000
Twitter number of followers:
10,100
Instagram number of followers:
3,068
YouTube number of followers:
1,096
Tiktok number of followers:
391

Management and team

Founders

Female:
1
Male:
1
Founders:
Toby Shapshak Sally Hudson
Directors:
Brett Venter

Team

Full-time employees:
5
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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