Sul21 is an independent news website, launched in 2010, and since 2020 run collectively by the professionals involved in the day-to-day running of the newsroom. Its main objective is to produce in-depth reports on relevant topics that don't always receive space in the hegemonic media.

Based in Porto Alegre, it seeks to provide independent, quality communication, not tied to the interests of large economic groups, and focused on local communities, the defense of their rights, solidarity economy ventures with environmental responsibility, society's struggles in defense of diversity, rights and freedoms, and environmental protection.

According to the team, the journalism focuses on topics such as anti-racism, gender issues, cultural and religious diversity, struggles for land and housing, but also on attacks on the environment, health and public education, and on groups that have historically been invisible in our society.

Source: AJOR

Last updated date: July 2024

Location:
Porto Alegre, Brazil
Year the organization started publishing:
2010
Languages:
Portuguese
Type of coverage:
Regional
Area of coverage:
Região Metropolitana

Content

Type of content produced by theme:
Education
Environment
Politics
Health and well-being
Law and crime
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Pinterest
Podcast
YouTube
Vodcast or other video platforms

Audience and reach

Social media audience

Facebook number of followers:
130
Twitter number of followers:
45,500
Instagram number of followers:
32,600
YouTube number of followers:
14,200

Management and team

Founders

Female:
2
Male:
4
Founders:
Ana Ávila, Annie Castro, Luis Gomes, Luciano Velleda, Marco Weissheimer, Matheus Leal
Directors:
Ana Ávila, Annie Castro, Luis Gomes, Luciano Velleda, Marco Weissheimer, Matheus Leal

Team

Full-time employees:
10
Part-time employees:
1
Freelancers or consultants:
1
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Content services for others
Audience support / reader revenue
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Meta content income
Content development for other non-journalistic companies
Newsletter subscriptions
Crowdfunding campaigns
Individual donations
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Content services for others

Transparency

Doesn’t publish information about annual revenue
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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