Sulacap News is a local/community journalism portal that uses social networks to support complaints from residents and service stories. In addition to the website, it uses Facebook, Instagram, Twitter, and YouTube (the latter only to support audiovisual content).

Sulacap News' local journalism only serves a few neighborhoods in Rio's West Zone. Specifically Jardim Sulacap (which gives the company its name), Vila Valqueire, Campo dos Afonsos, Magalhães Bastos, and Realengo, totaling a target population of almost 300,000 inhabitants.

Although the total number of followers on social media is almost 80,000, the approximate reach/engagement is 250,000 monthly.

Source: AJOR

Last updated date: July 2024

Location:
Rio de Janeiro, Brazil
Year the organization started publishing:
2015
Languages:
Portuguese
Type of coverage:
Hyperlocal
Area of coverage:
Jardim Sulacap, Vila Valqueire, Campo dos Afonsos, Magalhães Bastos e Realengo.

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Education
Environment
Sports
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Messaging service
Social media platforms
Podcast
Vodcast or other video platforms
Mobile app
YouTube
Telegram
WhatsApp
Twitter
Facebook
Instagram

Audience and reach

Social media audience

Facebook number of followers:
49,000
Twitter number of followers:
2,887
Instagram number of followers:
25,700
YouTube number of followers:
2,700

Management and team

Founders

Female:
0
Male:
1
Founders:
Alexandre Madruga
Directors:
Alexandre Madruga

Team

Full-time employees:
1
Part-time employees:
2
Freelancers or consultants:
0
Volunteers:
5

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Content services for others
Local advertising sold by own team
Content development for other non-journalistic companies
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Content services for others

Transparency

Doesn’t publish information about annual revenue
Has an ethics policy / manual
Publishes an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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