Terra

https://www.terra.com.br/
The Terra portal is one of the pioneers in content production on the Brazilian internet. Set up as an email provider in 2000, it has established itself as an important player in the construction of digital culture in the country. After successive changes, it underwent a brand restructuring process in 2021. Today, in addition to original content, it replicates the journalistic output of local and regional partners.

Source: AJOR

Last updated date:

Location:
São Paulo, Brazil
Year the organization
started publishing:
2000
Languages:
Portuguese
Type of coverage:
International
Countries of coverage:

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Economy and finance
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube
Twitter
Facebook
Instagram
LinkedIn

Management and team

Founders

Female:
0
Male:
1
Founders:
Juan Villalonga Navarro
Directors:
Claudia Caliente, Manoela Siqueira, Henrique Bosco, Dani Almeida, Julio Tortorello, Marcello Gritti Della Rosa, Diogo Pinheiro

Team

Full-time employees:
180
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Content services for others
Google Adsense
Branded content or native advertising
National advertising sold by own team
Content development for other media
The primary source of revenue reported by media leaders:
Advertising

Transparency

Doesn’t publish information about annual revenue
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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