The Big Smoke is an opinion publication platform providing diverse perspectives on news, politics, arts, lifestyle, law, social issues, satire, and business. Founded in 2013 in Australia with a US version launched in 2015, it features writers from various backgrounds including comedians, barristers, students, politicians, academics, and business owners who contribute original content aimed at discerning readers seeking alternative viewpoints. The platform operates as part of The Big Smoke Media Group, which also runs The Big Smoke Plus, a digital agency. Founded and led by CEO Alexandra Senter, an entrepreneur, social commentator, and business columnist, the publication draws contributors from established and emerging writers across different professions and life experiences. The Big Smoke positions itself as a platform for debate rather than editorial consensus, publishing content that represents varied viewpoints without censorship. Contributors are typically not traditional journalists, though some write professionally. The publication aims to connect readers with topical and varied opinions through a single platform that serves as a forum for cultural discussion. The site publishes original opinion articles covering current affairs, legal matters, entertainment, lifestyle topics, satirical content, and business commentary, targeting readers who seek access to ideas presented through alternative perspectives and diverse voices.

Source: Project Oasis Australia

Last updated date: March 2026

Location:
Australia
Year the organization started publishing:
2013
Languages:
English
Type of coverage:
International
Countries of coverage:
Australia
United States

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Environment
Politics
Economy and business
Society and human rights
Journalism genres:
Opinion
Journalism coverage types and techniques:
Crowdsourcing
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook

Audience and reach

Social media audience

Facebook number of followers:
38,000
Twitter number of followers:
1,660

Management and team

Founders

Female:
1
Male:
0
Founders:
Alexandra Senter
Directors:
Alexandra Senter

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
The primary source of revenue reported by media leaders:
Products and ecommerce
The second most important revenue source reported:
Products and ecommerce

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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