The Flip

https://theflip.africa
The Flip tells stories of progress from places often overlooked or misunderstood. Co-founded by Justin Norman and Sayo Folawiyo, The Flip launched in 2019 as a narrative-style podcast, growing to the #1 entrepreneurship and business show in most African countries. The Flip now produces short documentaries to show and help people better understand what's happening on the ground, on topics including talent development and the future of work, fintech, climate, creative industries, and more.

Source: Code for Africa

Last updated date: July 2026

Location:
Johannesburg, Nigeria
Year the organization started publishing:
2019
Languages:
English
Type of coverage:
International
Countries of coverage:
Ghana
Ivory Coast
Kenya
Morocco
Senegal
South Africa

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Environment
Technology
Sports
Economy and business
Entertainment and culture
Entrepreneurship
Economy and finance
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Opinion
Narrative journalism
Journalism coverage types and techniques:
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
Twitter
Facebook
Instagram
Tiktok
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
184
Twitter number of followers:
7,136
Instagram number of followers:
7,539
YouTube number of followers:
14,600
Tiktok number of followers:
1,116

Management and team

Founders

Female:
0
Male:
1
Founders:
Justin Norman
Directors:
Sayo Folawiyo

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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