The Founder Files is a South Africa–based interview podcast that documents how entrepreneurs build and scale companies across the continent and beyond. Created by the growth consultancy Metavolve and hosted by Cameron Coutts, the show launched in April 2022 and releases weekly long‑form conversations with founders and CEOs. Episodes run as audio and full‑length video, giving space for candid discussions about strategy, leadership, hiring, product‑market fit and the emotional toll of entrepreneurship.
By October 2025 the podcast had published more than 140 episodes, featuring guests such as Katlego Maphai (Yoco), Vangelis Kyriazis (Syft, acquired by Xero), Matt Putman (iKhokha), and Jessica Boonstra (Yebo Fresh). The series often groups insights into themed mash‑ups on topics like team building, acquisitions and founder psychology, alongside one‑to‑one interviews from sectors including fintech, logistics, retail, HR tech and hospitality.
The Founder Files targets growth‑minded founders, operators and investors who want practical, story‑driven lessons rather than scripted soundbites. In 2023 Feedspot named it the number‑one podcast for entrepreneurs in South Africa, reflecting its traction with the region’s startup audience. Production is handled by Metavolve, with Luke Bradshaw credited as producer. Across its catalog the show emphasizes usable frameworks and lived experience—how to design organizations, navigate crises, and scale responsibly—while spotlighting African success stories that rarely make international headlines.