The Informer Media Group

https://theinformer.co.ke/
The Informer is a Kenya-based independent news organisation published by The Informer Media Group. It reports daily on national politics, courts, public safety and corruption, alongside coverage of business, health, technology, sport and culture. Its newsroom publishes breaking updates, explanatory pieces and opinion columns, and runs recurring beats such as Crime Watch, County Focus and Diplomatic Beat that track justice, county governance and foreign affairs. Beyond text, the brand operates The Informer TV for video reports and talk segments and The Informer Radio for live and on‑demand audio, extending its reach on social platforms. The outlet has been active since 2016 and maintains archives spanning Kenya’s election cycles and major public-interest stories. In addition to its rolling coverage, it issues a digital ePaper edition and produces special features that highlight civic issues and public accountability. The Informer serves readers in Kenya and the diaspora who want fast updates anchored in local reporting and commentary. Its advertising-supported model includes commercial partnerships and display campaigns, while editorial is steered by reporters, correspondents and contributors with experience across East and Central African media. In 2023, the brand was recognised in the African Excellence Awards as Nairobi’s “Best Independent Media & News Company.” Its journalism aims to explain power, scrutinise public spending, and spotlight stories often missed by larger outlets.

Source: Code for Africa

Last updated date: July 2026

Location:
Nairobi, Kenya
Year the organization started publishing:
2025
Languages:
English
Type of coverage:
International
Countries of coverage:
Ghana
Kenya
Other
Other countries of coverage:

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Economy and finance
Journalism genres:
Interviews and reporting
Information services
Opinion
Investigative journalism
Satire
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
Twitter
Facebook
Instagram
Tiktok
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
1,700
Twitter number of followers:
17,400
Instagram number of followers:
291
YouTube number of followers:
1,880
Tiktok number of followers:
491

Management and team

Founders

Female:
5
Male:
2
Founders:
Private
Directors:

Team

Full-time employees:
10
Part-time employees:
0
Freelancers or consultants:
10
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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