Tidens Ånd

https://tidensand.no/

Tidens ånd (in English: Spirit of Time) is a free and independent online media outlet publishing features, reviews, news, essays, and articles on culture in Norway and abroad.

The main cultural areas that the media outlet covers are art, music, and literature. The magazine was launched in September 2022 by Natt & Dag magazine's former culture editor Ida Wammer to respond to a gap in the market. According to Wammer, the magazine aims to distance itself from cultural journalism based on the "tyranny of recommendations".

Apart from Wammer, the team consists of full-time editor-in-chief Yngve Sikko and managing editor Sindre Olsson; the editorial team currently relies solely on freelancers. The first Tidens ånd iteration was launched with a free "register to read" model. The content is accessible freely, but readers must register on the website and have a personal profile in order to access the content. Additionally, users can also receive newsletters and invitations to events and parties by signing up for the mailing list.

The organisation plans to launch a paid membership model in the near future. Furthermore, it aims to increase its revenue with advertising from public institutions, such as museums, cultural initiatives or musicians, events, and group subscriptions.

Source: Oasis Europe

Last updated date: November 2025

Location:
Oslo, Norway
Year the organization started publishing:
2022
Languages:
Norwegian
Type of coverage:
National

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Entertainment and culture
Journalism genres:
Reviews
Essays
Interviews and reporting
Narrative journalism
Journalism coverage types and techniques:
Live coverage of events
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
1,100
Twitter number of followers:
100

Management and team

Founders

Female:
1
Male:
0
Founders:
Ida Wammer
Directors:
Sindre Olsson, Yngve Sikko

Team

Full-time employees:
3
Part-time employees:
0
Freelancers or consultants:
5
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Branded content or native advertising
Local advertising sold by own team
The primary source of revenue reported by media leaders:
Local advertising sold by own team

Transparency

Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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