Toest (in English: Actually) is an online media outlet founded by the Toest Foundation. Toest claims to be one of the few Bulgarian media outlets financed and dependent only on the donations of its readers. No advertising, branded content, clickbait headlines, or "sensationalism". Bulgarian journalists, writers, intellectuals, and NGO activists write for the publication.
Its website states: "Journalism cannot exist without integrity. Its mission is to know, understand, formulate essential topics, analyse and connect readers with each other and reality. It is responsible only to the public and should not be propaganda, business, click hunting, or banner exhibition. Its honesty and objectivity should not depend on either the powerful of the day or the owner of the media. We at the Toest are a group of dreamers. With your help, we dream of establishing a new funding model and proving that quality media can exist entirely thanks to its demanding, active and critical audience."
The Toest Foundation is a non-profit legal entity aimed to benefit the public.
Source: Oasis Europe
Last updated date: November 2025
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