TUKO.co.ke is a Nairobi-based, digital-born newsroom serving Kenyan audiences since 2015. Part of Legit Media Group (formerly Genesis Media Emerging Markets), it publishes daily in English and Swahili across text and video. The newsroom covers national politics, business, public interest and sport, while its entertainment and human‑interest reporting anchors TUKO TV, a YouTube channel that surpassed 1.2 million subscribers in 2025. TUKO’s reporting is shaped for mobile and social audiences and is produced by an in‑house team of editors, reporters, videographers and producers.
In Kenya’s competitive online market, TUKO has built one of the country’s largest digital news audiences. The Media Council of Kenya’s State of the Media Survey 2024 named it the most visited news site with 40% readership, and the Reuters Institute’s Digital News Report 2025 ranked the brand No. 1 for weekly online reach. The outlet is also part of a regional network that includes Legit.ng (Nigeria), YEN.com.gh (Ghana) and Briefly News (South Africa), enabling shared expertise and regional story development.
Beyond daily coverage, TUKO runs editorial initiatives and community-facing projects, including the TUKO Entertainment Awards (2024), Business Leaders Awards (2023/2024) and Humanitarian Awards (2025), which spotlight Kenyan talent and grassroots impact. Advertising and branded‑content teams produce native, social and video campaigns for local and multinational clients. TUKO’s stated aim is to inform, inspire and amplify Kenyan stories at scale.