TWYG is a South African non‑profit media organisation that promotes sustainable, circular and ethically produced fashion and low‑impact lifestyle practices. Founded by Jackie May in 2018 and formally registered as a non‑profit in 2019, TWYG produces editorial features, research-driven explainers, educational programs and convenings that aim to shift consumer behavior and industry practice toward more equitable and regenerative systems. Its work blends journalism, public engagement and capacity building: ongoing projects include the Twyg Sustainable Fashion Awards, the Slow Fashion Festival, Africa Textile Talks, Swap & Mend activations, Refashion Lab collaborations and an online Twyg School offering curated courses on sustainable fashion.
TWYG targets designers, makers, industry professionals and conscious consumers across Africa and beyond, offering practical tools (repair workshops, brand directories and sustainability guides) as well as longform reporting that spotlights ethical designers, circular innovators and custodians of indigenous textile knowledge. The organisation positions itself at the intersection of culture and systems change: it convenes policy and industry conversations, supports emerging talent through awards and mentorship, and foregrounds transparency, care and equity in storytelling. TWYG aligns its mission with Sustainable Development Goal 12 (responsible consumption and production) and is recognised in international sustainable fashion communication resources. Notable activities include annual awards that recognise changemakers in sustainable design, a record of public events and festivals in Cape Town and pan‑African convenings that combine panels, hands‑on workshops and exhibitions. TWYG operates as a press‑council‑displaying media entity and publishes impact reporting to document audience influence and outcomes. By combining editorial credibility, event curation and educational programming, TWYG acts as both a cultural platform and a change‑making agency advancing a slower, fairer fashion future.