Vidivaka, whose motto is "Stories that matter", was founded in 2016. Its mission is to "make sense of information". Mite Kuzevski, its co-founder, explained: "We strive to provide content that is credible and easy to consume and saves time to get the key information."

The outlet's multimedia content is published on a website. However, it hasn't always been like that. "We took over a step that is completely untraditional, maybe risky at that moment, because we functioned exclusively on social networks, and perhaps people might not recognise us as a media outlet because of that," Kuzevski said.

Vidivaka has indeed become a credible media outlet, with around 135,000 followers on its social media channels. The leading platform is Facebook, where it has more than 10 million views annually.

According to Kuzevski, the primary goal of Vidivaka is to reach a diverse public. In this sense, he stresses that the organisation has managed to "break those echo chambers and reach a public that is different by political orientation, age, and education."

Source: Oasis Europe

Last updated date: November 2025

Location:
Skopje, North Macedonia
Year the organization started publishing:
2016
Languages:
English
Albanian
Macedonian
Serbian
Type of coverage:
International
Countries of coverage:
Bosnia and Herzegovina
Kosovo
North Macedonia
Serbia

Content

Type of content produced by theme:
Education
Environment
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Gender
LGBTIQ+
Ethnic minorities
Refugees
Migration
Journalism genres:
Interviews and reporting
Graphic novels and comics
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
Twitter
Facebook
Instagram
Tiktok
Primary tech platform or medium used to publish content:
Social media native

Audience and reach

Social media audience

Facebook number of followers:
110,100
Twitter number of followers:
3,658
Instagram number of followers:
19,599
YouTube number of followers:
1,123
Tiktok number of followers:
2,937

Management and team

Founders

Female:
0
Male:
2
Founders:
Mite Kuzevski, Goran Igik
Directors:
Mite Kuzevski, Goran Igik

Team

Full-time employees:
10
Part-time employees:
0
Freelancers or consultants:
7
Volunteers:
2

Business structure and revenue sources

Organization tax status:
Hybrid model (more than one nonprofit or for-profit)
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from foreign governments
Grants from United Nations, UNESCO, and other agencies
National advertising sold by own team
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Training services for journalists
Training services for other clients
Product development and sales
Technology development services
Content development for other non-journalistic companies
Content development for NGOs
Memberships
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Consultancy services

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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