Vidivaka, whose motto is "Stories that matter", was founded in 2016. Its mission is to "make sense of information". Mite Kuzevski, its co-founder, explained: "We strive to provide content that is credible and easy to consume and saves time to get the key information."
The outlet's multimedia content is published on a website. However, it hasn't always been like that. "We took over a step that is completely untraditional, maybe risky at that moment, because we functioned exclusively on social networks, and perhaps people might not recognise us as a media outlet because of that," Kuzevski said.
Vidivaka has indeed become a credible media outlet, with around 135,000 followers on its social media channels. The leading platform is Facebook, where it has more than 10 million views annually.
According to Kuzevski, the primary goal of Vidivaka is to reach a diverse public. In this sense, he stresses that the organisation has managed to "break those echo chambers and reach a public that is different by political orientation, age, and education."
Source: Oasis Europe
Last updated date: November 2025
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