VIEWdigital is a non-profit, independent online platform and a quarterly print magazine focused on social affairs. It discusses issues impacting society in Northern Ireland and involves readers in the editorial process.

Its unique community approach and collaborative journalism can be explored through VIEW Guest Editorial, where guest editors from different backgrounds share their expertise, enriching the discussions and building a consolidated audience.

Since 2012, Una Murphy and Brian Pelan, the founders of VIEWdigital, have used their extensive journalism experience to inform and engage the Northern Ireland community in debates about issues of national relevance, such as health, the economy, politics, housing, crime and justice, education, women's issues, arts, and culture.

Although its coverage is national, the organisation frequently invites expert voices from abroad to amplify the debate, comparing Northern Ireland's issues with those in other countries.

VIEWdigital's primary sources of revenue are individual donations and grants from philanthropic organisations. The platform is regulated by IMPRESS.

The print magazine, which on December 2021 launched its 60th edition and celebrated VIEW's 10th anniversary, is available in public libraries across Northern Ireland. Paid subscribers receive a print copy of VIEW magazine delivered to their homes. The digital version of the magazine is available for free on the website.

Source: Oasis Europe

Last updated date: November 2025

Location:
Belfast, United Kingdom
Year the organization started publishing:
2012
Languages:
English
Type of coverage:
National

Content

Type of content produced by theme:
Politics
Economy and business
Health and well-being
Law and crime
Society and human rights
Gender
Feminism
Ethnic minorities
Refugees
Migration
Journalism genres:
Reviews
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Collaborative journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Print
YouTube
Twitter
Facebook
Instagram
LinkedIn
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
2,508
Twitter number of followers:
6,189
Instagram number of followers:
122
YouTube number of followers:
157

Management and team

Founders

Female:
1
Male:
1
Founders:
Una Murphy, Brian Pelan
Directors:
Una Murphy, Brian Pelan, Kelly Andrews, Mary McManus, Kathryn Johnston

Team

Full-time employees:
1
Part-time employees:
1
Freelancers or consultants:
1
Volunteers:
3

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Grants from corporations
Programmatic ad networks
Branded content or native advertising
Memberships
Individual donations
The primary source of revenue reported by media leaders:
Individual donations
The second most important revenue source reported:
Grants or investment from philanthropic organisations

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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