VIVA RADIO is an on-demand radio station specialized in Latin music and in Spanish. Three journalists and a photographer work in the project, directed by Fernando J. Lumbreras. This digital radio station makes a living from advertising and also from other projects carried out within VIVA MEDIA, the communication group to which it belongs. VIVA RADIO has won several awards, including one of the categories of the “El Cotileo” awards, dedicated to the Latin press in Spain. In addition to its presence in the web, this digital station has an app for Android devices called Viva Radio Official, available on Google Play.

Source: SembraMedia

Last updated date: April 2025

Location:
Madrid, Spain
Year the organization started publishing:
2013
Languages:
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Entertainment and culture
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Podcast
Mobile app

Audience and reach

Social media audience

Facebook number of followers:
3,500
Twitter number of followers:
935
Instagram number of followers:
1,740

Management and team

Founders

Female:
0
Male:
1
Founders:
Fernando J. Lumbreras
Directors:
Fernando J. Lumbreras

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Programmatic ad networks
Local advertising sold by own team
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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