Vlastta (in English: The Power) is a general news website that covers daily news in Bulgaria, focusing on political and economic events. The motto of Vlassta reads: "The power of words is more powerful than the words of power."

Vlastta is a family business run by Bulgarian political reporter Iva Oprikova and her husband, a former member of parliament. Oprikova previously worked as a political and parliamentary reporter and editor in several leading Bulgaria media outlets.

Their two sons, IT specialists abroad, provide web design and support.

The organisation has another website focused on lifestyle, show business, and culture called Art-Twig.bg

Source: Oasis Europe

Last updated date: November 2025

Location:
Sofia, Bulgaria
Year the organization started publishing:
2018
Languages:
Bulgarian
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Entertainment and culture
Law and crime
Society and human rights
Journalism genres:
Essays
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Social media platforms
Mobile app
YouTube
Twitter
Facebook
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
5,700
Twitter number of followers:
2,909
YouTube number of followers:
1

Management and team

Founders

Female:
1
Male:
0
Founders:
Iva Oprikova
Directors:
Iva Oprikova

Team

Full-time employees:
2
Part-time employees:
1
Freelancers or consultants:
2
Volunteers:
4

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Programmatic ad networks
Affiliate advertising
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Programmatic ad networks

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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