Vocativo is a political and environmental news outlet based in Manaus, Amazonas. The site's main purpose is to produce content in the public interest and in defense of human rights. Vocativo works to bring relevant information that is unknown to the general public, clarify doubts that circulate in society and act against disinformation.

The site also uses journalism to find solutions to everyday problems. Vocativo's main difference from other outlets is its total editorial independence, investigating all spheres of public power, as well as its careful choice of subjects.

The site's emphasis is on quality rather than quantity, precision rather than real-time journalism.

Source: AJOR

Last updated date: July 2024

Location:
Manaus, Brazil
Year the organization started publishing:
2008
Languages:
Portuguese
Type of coverage:
Regional
Area of coverage:
Norte;Amazônia

Content

Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Economy and business
Health and well-being
Law and crime
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
Twitter
Facebook
Instagram
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
3,700
Twitter number of followers:
5,690
Instagram number of followers:
2,689
YouTube number of followers:
1,940

Management and team

Founders

Female:
0
Male:
1
Founders:
Fred Santana
Directors:
Fred Santana

Team

Full-time employees:
1
Part-time employees:
0
Freelancers or consultants:
1
Volunteers:
2

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Audience support / reader revenue
Grants from Meta
Google Adsense
YouTube channel income
Meta content income
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Advertising

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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