Vutivi Business News is a South African digital publisher dedicated to small, micro and medium enterprises (SMMEs). Founded in October 2020 by journalist and former Sowetan political editor Moipone Malefane, the newsroom reports daily on how policy, finance and market shifts land on small businesses. Coverage ranges from tax compliance and credit regulation to trade and export opportunities, with beats spanning agriculture, tourism, innovation and township and rural economies. Regular features include entrepreneur profiles and reported analysis that explains the practical implications of new rules, infrastructure bottlenecks and funding schemes. The outlet positions itself as a voice for underreported operators in the informal and formal economy, and applies a clear standard when profiling companies: it highlights compliant, registered businesses and steers owners toward formalisation. Vutivi also invests in pipeline talent through the Vutivi News Foundation, which mentors recent media graduates with newsroom experience, business reporting and corporate writing skills. Its audience includes SMME owners, support agencies, lenders and policymakers who rely on ground‑level reporting to identify risks and opportunities. Marking five years in 2025, Vutivi has built a niche as a consistent chronicler of the SMME ecosystem and a connector between entrepreneurs and institutions, from development finance to trade promotion.