Wambra

https://wambra.ec/
Wambra is a digital medium that speaks, writes and watches other stories. Those that power does not want to be counted, because they bother, annoy, stir and mobilize. Those stories that deserve that scarce time, that fixed gaze, that active listening, that in-depth reading; in the midst of so much saturation and fragmentation. We are a digital medium, for those who see things differently or seek to see things differently. For those who do not follow the rules, because they told them that they could not speak, write, act, feel and be. Wambra means young in Kichwa, one of the indigenous languages ​​of Ecuador. Wambra are those minds that refuse to age, that renew their path, that do not stay still, that create, that unlearn, that destroy and rebuild, that do not allow themselves to be convinced by the first word, the first piece of information; that build other stories, because that is building other worlds.

Source: SembraMedia

Last updated date: April 2025

Location:
Quito, Ecuador
Year the organization started publishing:
2010
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Health and well-being
Entertainment and culture
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
Radio streaming
Podcast
Mobile app
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
151,000
Twitter number of followers:
64,057
Instagram number of followers:
41,244
YouTube number of followers:
25,200
Tiktok number of followers:
19,700

Management and team

Founders

Female:
1
Male:
1
Founders:
Ana María Acosta, Verónica Calvopiña, Jorge Cano, Roberto Chávez
Directors:
Ana María Acosta, Verónica Calvopiña, Jorge Cano.

Team

Full-time employees:
4
Part-time employees:
4
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from private donor organisations
Grants from Google
Grants from local and national government, and other connected governmental institutions or entities
Grants from United Nations, UNESCO, and other agencies
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising for local governmental entities
Event sponsorships
YouTube channel income
Services for clients and other private corporations
Services for nonprofit organisations
Services for local governmental entities
Training services for journalists
Training services for other clients
Product development and sales
Technology development services
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Memberships
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other media
The second most important revenue source reported:
Programmatic ad networks

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.
ACCEPT REJECT