Wayka is a non-profit community media made up of journalists, professionals and activists of various specialties, united against the need to have media committed to participatory democracy, the defense of human rights and the common good. It is independent of the economic and political elites, and seeks to counterbalance the increasing concentration of private media that affects the right of citizens to be informed freely and plurally. They do not believe that impartiality or neutrality exists or is possible in journalism, in However, they do believe in their necessary critical, ethical and supportive commitment to the search for truth and social justice, using the greatest rigor possible. Their main topics of journalistic interest revolve around the fight for human and labor rights, gender equality and non-discrimination, sustainable public policies, indigenous communities and the environment, the fight against corruption and the promotion of Peruvian culture.

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Last updated date: March 2025

Source: SembraMedia

Location:
Lima, Perú
Year the organization started publishing:
2014
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Environment
Politics
Sports
Entertainment and culture
Law and crime
Society and human rights
Gender
LGBTIQ+
Refugees
Migration
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
Podcast
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
1,275,821
Twitter number of followers:
208,500
Instagram number of followers:
250,999
YouTube number of followers:
125,000
Tiktok number of followers:
109,400

Management and team

Founders

Female:
1
Male:
2
Founders:
Luciana Távara, Rael Mora, José Carlos Lama
Directors:
Luciana Távara, Rael Mora

Team

Full-time employees:
12
Part-time employees:
4
Freelancers or consultants:
5
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from private donor organisations
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
YouTube channel income
Services for nonprofit organisations
Training services for other clients
Technology development services
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Memberships
Website subscriptions
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other media
The second most important revenue source reported:
Services for nonprofit organisations

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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