We Are Explorers

We Are Explorers is an Independent B Corp Media Company inspiring Australians to live more adventurously and protect our natural world. https://weareexplorers.co/ It connects brands & agencies with everyday Aussies through the lens of outdoor adventure, travel and conservation: https://partnerships.weareexplorers.co/ WINNER - Publication of the Year | Mumbrella Travel Marketing Awards 2024 WINNER - Best Use of Video | Mumbrella Publish Awards 2024 WINNER - Publication of the Year | Mumbrella Travel Marketing Awards 2022 WINNER - Consumer Publication of the Year | Mumbrella Publish Awards 2020 Every year, the outlet also produces its own projects that align with its mission to create social and environmental change. These include buying and protecting a hectare of the Daintree Rainforest (Protect the Daintree), planting 8,000 trees in the Snowy Mountains (Rewild the Snowies), reforesting Sydney's Seas (Underwater Forest Project), and showcasing 26 stories of Aussies changing the world (Act Local).

Source: DPA

Last updated date: March 2026

Location:

Australia

Year the organization started publishing:

2014

Languages:

English

Type of coverage:

National

Editorial coverage:

Generalist, focused on multiple topics

Type of content produced by theme:

Environment

Sports

Lifestyle

Health and well-being

Entertainment and culture

Journalism genres:

Reviews

Essays

Interviews and reporting

Opinion

Investigative journalism

Narrative journalism

Journalism coverage types and techniques:

Breaking news

Live coverage of events

Crowdsourcing

Curated/aggregated content

Tech platforms and other mediums used:

Website

Blog

Newsletter

Social media platforms

Podcast

YouTube

Facebook

Instagram

Tiktok

Social media audience

Facebook number of followers:

108,000

Instagram number of followers:

74,600

YouTube number of followers:

2,580

Tiktok number of followers:

2,300

Founders

Female:

Male:

Founders:

Henry Brydon

Directors:

Tim Ashelfod

Team

Full-time employees:

Part-time employees:

Freelancers or consultants:

Volunteers:

Organization tax status:

For-profit

All revenue sources reported by media leaders:

Advertising

Content services for others

Audience support / reader revenue

Google Adsense

Programmatic ad networks

Affiliate advertising

Branded content or native advertising

Local advertising sold by own team

National advertising sold by own team

Event sponsorships

Meta content income

Content development for other media

Event ticket sales

Products and ecommerce

Sales of t-shirts, hats, and other products

Sponsorships on social media

Newsletter advertising or sponsorship

The primary source of revenue reported by media leaders:

Advertising

The second most important revenue source reported:

Content services for others

Doesn’t publish information about annual revenue

Has an ethics policy / manual

Has a data privacy policy

Publishes a data privacy policy

Doesn’t have a whistleblower policy

Doesn’t publish a whistleblower policy

Has a complaints policy

Publishes a complaints policy

Doesn’t publish a sexual harassment or institutional violence policy

Is signed up to a press regulator, trust initiative, or part of a press association

Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

We Are Explorers

Content

Audience and reach

Social media audience

Management and team

Founders

Team

Business structure and revenue sources

Transparency