David Farrier has been a journalist for about two decades, starting with a career in broadcast news in Aotearoa New Zealand in 2006. Over that time, he has created documentaries and broken many stories through his investigative work. In 2020, he started Webworm as a way to continue his investigative work. He runs Webworm via Substack, where he publishes his stories, both written and his podcast, Flightless Bird. Through this platform, he has broken both national and global stories that span across systemic issues in megachurches or conspiracy theory culture. He also features regular columns on Webworm from colleagues across the journalism industry. Webworm is powered by its subscription model for those who can pay to do so. Free members receive regular Webworm investigation emails, but a monthly or annual membership gives access to extra behind the scenes content, Farrier's more personal writing, the opportunity to be a part of the Webworm community and to take part in events. All of Farrier's public interest journalism is free to access, and Farrier also provides complimentary subscriptions for students, those on a benefit, or who are in financial hardship.

Source: Project Oasis New Zealand

Last updated date: March 2026

Location:
Auckland, New Zealand / Aotearoa
Year the organization started publishing:
2020
Languages:
English
Type of coverage:
International
Countries of coverage:
Australia
New Zealand
United States

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Politics
Technology
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Journalism industry
Gender
Feminism
LGBTIQ+
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Interviews and reporting
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
Instagram

Audience and reach

Social media audience

Instagram number of followers:
207,000
YouTube number of followers:
7,950

Management and team

Founders

Female:
0
Male:
1
Founders:
David Farrier
Directors:
David Farrier

Team

Full-time employees:
1
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
The primary source of revenue reported by media leaders:
Products and ecommerce
The second most important revenue source reported:
Products and ecommerce

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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