Wetoker is an independent medium specialized in the production of podcasts that since 2015 has sought to diversify the voices in the media landscape. Founded under the premise of offering an alternative to predominant content, Wetoker creates quality sound productions that connect with niche audiences and topics little explored in the mainstream. Its focus is on generating opportunities for those who have something valuable to say, standing out for its commitment to relevant stories, conversations and information. The platform and production company has developed original podcasts for Spotify, Podimo and Audible, in addition to collaborating for five years with productions for TN and other media. Wetoker also provides consulting and training in universities and organizations, consolidating itself as a reference in training and professionalization in the field of podcasting. With an innovative approach and following the transformations that contemporary communication is going through, Wetoker seeks to accompany social and cultural changes through content that resonates with the needs and curiosities of its audiences.

Source: SembraMedia

Last updated date: April 2025

Location:
Buenos Aires, Argentina
Year the organization started publishing:
2015
Languages:
Spanish
Type of coverage:
International
Countries of coverage:
Argentina
Bolivia
Canada
Costa Rica
Mexico
Spain
Uruguay

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Entrepreneurship
Economy and finance
Journalism industry
Gender
Feminism
LGBTIQ+
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Essays
Interviews and reporting
Information services
Opinion
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Vodcast or other video platforms

Audience and reach

Social media audience

Facebook number of followers:
26,000
Twitter number of followers:
3,590
Instagram number of followers:
7,300

Management and team

Founders

Female:
1
Male:
0
Founders:
Natalia Carcavallo
Directors:
Natalia Carcavallo

Team

Full-time employees:
2
Part-time employees:
7
Freelancers or consultants:
7
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Advertising sold by an external agency
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Product development and sales
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other media
The second most important revenue source reported:
Consultancy services

Transparency

Doesn’t publish information about annual revenue
Has a data privacy policy
Doesn’t publish a data privacy policy
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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