Willem Petzer is a South African YouTube channel established in 2013, dedicated to discussing political and social issues, with a particular emphasis on the challenges faced by the Afrikaner community and the agricultural sector. The channel produces content that includes personal testimonies, interviews, and commentary on topics such as farm attacks, governance, and societal concerns. Petzer's mission is to shed light on issues he believes are underreported by mainstream media, aiming to provide a platform for voices within the farming community. The target audience primarily comprises individuals interested in South African politics, Afrikaner rights, and rural affairs. Notable achievements include garnering over 51,000 subscribers and accumulating more than 3.4 million views as of 2024. Unique characteristics of the channel include its grassroots approach, leveraging personal experiences to highlight broader societal issues, and its focus on topics pertinent to South Africa's farming communities.

Source: Code for Africa

Last updated date: July 2026

Location:
South Africa
Year the organization started publishing:
2019
Languages:
English
Afrikaans
Type of coverage:
National

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Politics
Society and human rights
Journalism genres:
Interviews and reporting
Opinion
Journalism coverage types and techniques:
Data journalism
Explanatory journalism
Tech platforms and other mediums used:
Social media platforms
Podcast
Facebook
Instagram

Audience and reach

Social media audience

Facebook number of followers:
274,000
Twitter number of followers:
48,500
Instagram number of followers:
7,046
YouTube number of followers:
105,000
Tiktok number of followers:
50,000

Management and team

Founders

Female:
0
Male:
1
Founders:
Willem Petzer
Directors:
Dr Adi Schlebusch - Editor, Researcher

Team

Full-time employees:
7
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Hybrid model (more than one nonprofit or for-profit)

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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