Xirat is a Yezidi word meaning "a united effort for the sake of high ideas".

Xirat is the only digital platform operating in Armenia that covers the life of national minorities, particularly Yezidis, and their unique culture, traditions, religion, art, and history. There are four main areas of coverage and production: news, human rights, podcasts, and culture.

This media outlet aims to give Yezidis, the largest minority in Armenia (around 40,000 people), a space to discuss their issues and to raise awareness about the Yezidi minority within the national majority.

The media outlet publishes information in Ezdiki, the language of Armenia's Yezidi (Ezdi) population.

Xirat produces videos and programmes to raise awareness of human rights issues, especially about the segments of international law concerning minorities in the country.

Source: Oasis Europe

Last updated date: November 2025

Location:
Yerevan, Armenia
Year the organization started publishing:
2019
Languages:
Armenian
Type of coverage:
International
Countries of coverage:
Armenia
Austria
Azerbaijan
Belarus
Belgium
France
Georgia
Germany
Netherlands
Norway
Other
Turkey
Ukraine
Other countries of coverage:
Russia, US, Iran, Iraq, Middle East

Content

Type of content produced by theme:
Science
Education
Environment
Politics
Sports
Economy and business
Lifestyle
Entertainment and culture
Society and human rights
Entrepreneurship
Economy and finance
Journalism industry
Gender
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Reviews
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
Facebook
Instagram
Tiktok
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
14,000
Twitter number of followers:
601
Instagram number of followers:
1,124
YouTube number of followers:
13,940
Tiktok number of followers:
6,286

Management and team

Founders

Female:
1
Male:
2
Founders:
Muraz Shamoyan, Sashik Sultanyan, Isabel Broyan
Directors:
Muraz Shamoyan

Team

Full-time employees:
4
Part-time employees:
2
Freelancers or consultants:
1
Volunteers:
15

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from private donor organisations
Grants or investment from philanthropic organisations
YouTube channel income
Services for nonprofit organisations
Training services for journalists
Content development for other media
Content development for NGOs
Crowdfunding campaigns
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Grants from private donor organisations

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Has a complaints policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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